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The Simply Smart Business Show

Apr 14, 2020

In this episode of the Simply Smart Business Show, Gemma is joined by Bushra Azhar to talk about using the psychology of persuasion in business, recurring revenue engines, micro launch models and the pitfalls of growing to 7 figures so quickly (including how ‘fluke thinking’ cost her thousands of dollars).


7-Figure Females is a mini-series on The Simply Smart Business Show where I set out to bust some myths around creating a 7-figure business as a female business owner, understand what it truly takes to get there, and inspire you to aim high.

More on Bushra here: 

Bushra Azhar believes that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5-year-old from ODing on M&Ms by recounting the evils of high fructose corn syrup. She is a Persuasion Strategist and Founder of The Persuasion Revolution, where tiny businesses make big bucks, using the Psychology of Persuasion. She started The Persuasion Revolution in July 2014 and managed to go from an absolute nobody with zero connections and subzero sales to $5M+ in sales and a buyer list of 8,000+ in less than 5 years.


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For more simple smart strategies and business inspiration, find Gemma here: